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ETHICAL GROUNDS COFFEE REAFFIRMS FAIR TRADE COMMITMENT

100% Direct Farmer Partnerships + No-Layoff Pledge Following Supply Chain Review

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FOR IMMEDIATE RELEASE
March 8, 2026
CHATSWORTH, Ga. — Ethical Grounds Coffee today announced a complete return to its core mission of ethical sourcing with 100% direct fair trade partnerships across all global supply chains. Following an internal supply chain audit, the company has suspended all third-party vendors and established direct relationships with fair trade cooperatives in Ethiopia, Guatemala, Colombia, and Indonesia.

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"Ethical Grounds Coffee exists to deliver fair trade coffee from ethical soil to your cup," said CEO Maria Gonzalez. "We've always been about people first. It is the farmers who grow it, employees who roast it, and customers who drink it. Today we recommit to that promise with transparency and accountability."

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Key actions include:

• Immediate suspension of all non-compliant suppliers

• 100% direct fair trade partnerships paying above-market rates for living incomes

• No-layoff commitment to all employees with ethical sourcing training programs

• Blockchain tracking implementation by Q3 2026 for full supply chain transparency

• Monthly public audit reports beginning April 2026

 

Crisis communication research confirms that transparent corrective action rebuilds stakeholder trust. Studies show companies that "own the problem and show the solution" recover 78% faster than those issuing vague apologies (Hasan & Hasan, 2024).

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Ethical Grounds Coffee invites customers to track progress at ethicalgroundscoffee.com/accountability, where monthly supply chain reports and farmer partnership details will be posted.

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About Ethical Grounds Coffee
Ethical Grounds Coffee sources premium fair-trade coffee for conscious consumers worldwide. Committed to living wages for farmers and transparency in every bean.

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Media Contact:

Christopher Verma
Director of Communications
christopher.verma@ethicalgroundscoffee.com
+1 (706) 555-0192

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fair trade coffee - ethical sourcing - supply chain transparency